Derek Sillerud concludes his look into the power of storytelling at The Eurovision Song Contest through the work of Carl Jung and his human archetypes.

Four Swedish pensioners stand in a room, the UK gets a National Final, and one more song for Stockholm is chosen. Catch up on all the Eurovision Song Contest news from the last week with Ewan Spence on the ESC Insight Podcast.

We here at ESC Insight are an opinionated bunch, and the time has come once again for us to grapple with the big questions facing the Contest. Today, we’ll look at a more personal side of the Eurovision experience: when we listen to the cavalcade of songs that are coming down the pipeline this time of year, what repels us from an entry?

Ben Robertson picks out some highlights from this year’s National Final songs, and rounds up all the news, in the latest Newsletter. Read it online, then sign up to have it sent directly to you every week!

The BBC has announced plans for the UK’s first televised National Final since 2010, and still the fans aren’t happy. Guy Freeman and his team are on a multi-year plan to build ‘Brand Eurovision’ and 2016 is just one more step forwards. There’s a lot of progress on show… but there are still many dangers.

Previously you read how Norway has had its share of ups and downs, Portugal could really use a break at some point, and Denmark needs to grow up. This week Derek Sillerud take a look at four more archetypes and see how they fit into the Eurovision spectrum.