Children love Melodifestivalen. But why? Ben Robertson founds out how children grow up hooked on the Song Contest before they can even talk, and if Melodifestivalen has gone too much in that kid-focused direction.
Ben Robertson has toured with Melodifestivalen and he has released one of the key reasons the show is so successful. This is how SVT create an exciting storyline each week out of the battle to qualify to the final and eventually head to the Eurovision Song Contest.