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Eurovision Chat Over Coffee, Design Director Sidney Lim On Eurovision’s Visual Identity Written by on January 26, 2024

The Eurovision Song Contest gets a new look every year. Ewan Spence sits down with Bold Scandinavian’s Sidney Lim to talk about Malmö 2024’s design. Stay on top of the Contest by adding our Eurovision RSS Feed to follow us in your favourite podcast application, or click here to follow us in iTunes and never miss an episode.

Every Eurovision Song Contest has a different look (and for a time, a different slogan…). Eurovision 2024 is no different. From badges and pens, to stickers and socks, through billboards and stadium wraparounds, and beyond, designing for the Song Contest is a huge challenge that continues right up until broadcast.

Which is why, after the announcement of 2024’s visual identity, we caught up with Bold Scandinavia’s  Sidney Lim, one of the Design Directors behind the process, to have a chat over coffee on all things theme.

Eurovision Chat Over Coffee, Design Director Sidney Lim On Eurovision’s Visual Identity

Malmö 2024 will be bathed in the Eurovision Lights. Bold Scandinavia is behind the visual theme of our Contest this year. How did they decide on this look, what happened during the pitching process, and what happens next? Ewan Spence sits down with Design Director Sidney Lim to find out what lies behind the clean and simple building blocks of the Contest.

Discover more about the Eurovision Song Contest ahead of May’s show by listening to the ESC Insight podcasts. You’ll find the show on iTunesGoogle Podcasts, and SpotifyA direct RSS feed is available. We also have a regular email newsletter, which you can sign up for here.

About The Author: Ewan Spence

British Academy (BAFTA) nominated broadcaster and writer Ewan Spence is the voice behind The Unofficial Eurovision Song Contest Podcast and one of the driving forces behind ESC Insight. Having had an online presence since 1994, he is a noted commentator around the intersection of the media, internet, technology, mobility and how it affects us all. Based in Edinburgh, Scotland, his work has appeared on the BBC, The Stage, STV, and The Times. You can follow Ewan on Twitter (@ewan) and Facebook (

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