Our short series of video essays on presenting an entry at the Eurovision Song Contest is coming to a close. Previous essays have looked at the power of making ‘Personal Connections‘, using ‘Framing‘ to tell a story, and the lessons that Michael Bay’s technique of ‘Bayhem‘ can offer a Eurovision number. Our final essay brings in the idea of themes and symbols into the performance.
We’ll also look at how the three-minute stage performance does not stand alone. The promotional video is a vital tool in the run up to the Contest. How can the smart delegation leverage the potential millions of viewers to increase the emotional connection on one Saturday night in May?
Finally, lets take all of these techniques, mix them up with artistic flair, and see what happens when everything just works.
The Themes And Symbols That Drive Eurovision
Ewan Spence looks at themes and symbols that can be repeated throughout Eurovision, both on stage, and in the official promotional videos. How can you increase connections and emotions with the audience in the three minutes on stage, and in the weeks beforehand?
A final thanks and tip of the hat to Tony Zhou and ‘Every Frame A Painting‘ for the inspiration to look at the Song Contest with a cinematic eye.
Every Song A Story was always intended to be a short run of video essays in April, so this is the final part. You can watch all the videos here on ESC Insight, and depending on what we see on the monitors in Vienna, there may be a special episode or two in May.
We’d love to hear your thoughts on the series – it has been something new for our community, and we hope that you’ve discovered something new in your favourite Contest.