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As Eurovision 2025 draws closer, what does it mean for a small Nordic district to welcome Europe’s biggest cultural event in their own unique way? In this episode of Chat Over Coffee, ESC Insight’s Ben Robertson sits down with Jessica Havulehto, the so-called KAJ Coordinator and local organiser in Vörå, the home district of Sweden’s representatives KAJ.
Jessica talks about the role of Finland’s Swedish-speaking organisations and the efforts in making Eurovision this year relevant to local communities, the logistics of programming satellite events in Vörå, and how the cultural legacy of comedy trio KAJ has engaged audiences in Ostrobothnia for over a decade. They also explore how the Contest is being embraced far beyond Basel, and the plans of Vörå to get everybody to watch the Eurovision final together.
Eurovision Chat Over Coffee, with Jessica Havulehto, Vörå’s KAJ Coordinator
KAJ have put the small district of Vörå with 5,000 residents on the map. How does a small Ostrobothnian town deal with this massive cultural event?
Discover more about the Eurovision Song Contest and follow its journey to Basel by listening to the ESC Insight podcasts. You’ll find the show on iTunes, Google Podcasts, and Spotify. A direct RSS feed is available. We also have a regular email newsletter, which you can sign up for here.