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Eurovision Chat Over Coffee, with Jessica Havulehto, Vörå’s KAJ Coordinator Written by on May 6, 2025

In the latest episode of ESC Insight’s Chat Over Coffee podcast, Ben Robertson speaks with Jessica Havulehto, the KAJ Coordinator in quiet Vörå in Ostrobothnia, to explore the role of the Swedish-speaking council in Finland and everything they have planned to celebrate their hometown heroes this Eurovision week.

As Eurovision 2025 draws closer, what does it mean for a small Nordic district to welcome Europe’s biggest cultural event in their own unique way? In this episode of Chat Over Coffee, ESC Insight’s Ben Robertson sits down with Jessica Havulehto, the so-called KAJ Coordinator and local organiser in Vörå, the home district of Sweden’s representatives KAJ.

Jessica talks about the role of Finland’s Swedish-speaking organisations and the efforts in making Eurovision this year relevant to local communities, the logistics of programming satellite events in Vörå, and how the cultural legacy of comedy trio KAJ has engaged audiences in Ostrobothnia for over a decade. They also explore how the Contest is being embraced far beyond Basel, and the plans of Vörå to get everybody to watch the Eurovision final together.

Eurovision Chat Over Coffee, with Jessica Havulehto, Vörå’s KAJ Coordinator

KAJ have put the small district of Vörå with 5,000 residents on the map. How does a small Ostrobothnian town deal with this massive cultural event?

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About The Author: Ben Robertson

Ben Robertson has attended 23 National Finals in the world of Eurovision. With that experience behind him he writes for ESC Insight with his analysis and opinions about anything and everything Eurovision Song Contest that is worth telling.

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