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Junior Eurovision, The Emotional Heart of the Song Contest Written by on November 16, 2024

Ewan Spence takes a moment ahead of Madrid 2024 to think about Junior Eurovision’s power and impact.

This evening, the Junior Eurovision Song Contest will step up once more to celebrate creativity, collaboration, and culture. As well as a showcase of up-and-coming artists, Junior Eurovision holds a special place for many in the global audience.

When we talk about the power of music to shape an ever-changing and uncertain world, we could do far worse than talk about tonight’s show. Junior Eurovision puts on a great show, but it also offers a platform for shared values, international cooperation, and artistic expression.

In times like these, that’s very much welcome.

A Song Of Hope

The heart of the Junior Eurovision Song Contest is a positive space for storytelling. It emphasises inclusivity and diversity. The sense of hope is not specifically called out, but the positive atmosphere, coupled with the message of working together, is visible. I’d argue that, while this is present in May during the Eurovision Song Contest, there are more tensions, higher stakes, and more to the chaotic real world impacting the show.

Audiences watching Junior Eurovision are reminded of the vibrancy and the positivity of the next generation. The songs may focus on universal themes such as kindness, courage, and unity, but the messages resonate far beyond an adult’s feeling of cliché. In a family-friendly context, the optimism feels increasingly precious in a world full of challenges.

The Collaboration Of The Contest

Unique to Junior Eurovision is The Common Song, with all of the performers from each country participating in a visible demonstration of working together.

Yet that need hides just below the surface. The European Broadcasting Union may be at the top of the organisational chart, offering advice and a certain level of logistical and promotional support. Still, right down to the floor, there is an international team. The host broadcaster leads it—this year it is Spanish broadcaster RTVE—with each delegation working not just to make their time on stage the best possible time for the artist but also to make the best show possible for everyone.

Resources, information and knowledge are shared to create an event that balances fairness, creativity, and inclusivity.

A Lighthouse For The World

Junior Eurovision offers something else that is precious right now. Stability. Both Eurovisions have an annual rhythm and a focus on positivity and inclusion. The principle of nations (through their public service broadcasters) coming together in celebration rather than conflict is a powerful one.

The Junior Eurovision Song Contest emphasises what unites us when we connect over borders. Whether we are there for the music, the theatrics, the spectacle, or the skill on show throughout the production, Junior Eurovision is more than a children’s competition.

It can be a testament to hope and a better world. This is how entertainment can bring people together. In a world that often feels divided, Junior Eurovision provides a much-needed moment of unity—and a reason to believe in a brighter, more harmonious future.

About The Author: Ewan Spence

British Academy (BAFTA) nominated broadcaster and writer Ewan Spence is the voice behind The Unofficial Eurovision Song Contest Podcast and one of the driving forces behind ESC Insight. Having had an online presence since 1994, he is a noted commentator around the intersection of the media, internet, technology, mobility and how it affects us all. Based in Edinburgh, Scotland, his work has appeared on the BBC, The Stage, STV, and The Times. You can follow Ewan on Twitter (@ewan) and Facebook (facebook.com/ewanspence).

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